What is modal ethical underwear and why is it sustainable?
When we talk about ethical underwear, ethical fashion and sustainable fashion, it can be confusing to know exactly what these terms mean. Environmentally speaking, these terms refer to the ability for something to be maintained at a certain “sustainable” level. But, due to us increasingly buyng more clothes and using them less or “fast fashion” the ‘sustainability’ decreases even for. ‘natural’ fibres such as cotton.
This is where Lenzing plays such an important role. Lenzing create at scale genuinely sustainable fibres such as Modal which has revolutionised the fashion industry with its sustainable harvesting methods over recent years.
Lenzing Modal is a semi-synthetic cellulose fibre that is made by spinning reconstituted cellulose from beech trees with the raw pulp processed at the same site as the modal fibre itself, allowing Lenzing to minimise its use of energy further increasing it’s sustainability.
The best part is where the beech trees come from and how they are maintained. According to Lenzing multiply by ‘rejuvenation’ which means that the trees propagate by themselves.” Using sustainable harvesting methods, the wood from these beech trees are a much more sustainable option than water thirsty plants such as cotton with no artificial irrigation required to grow Beechwood. Amazing huh!
So although we still all have a responsibility to consume less fast fashion and Modal itself although a vast improvement is still no panacea, encouraing and supporting the growth of “ethical underwear” and “sustainable” fashion in all forms is truly a great thing